selected work
Selected work, and what came of it.
Strategy, creative, and follow-through, with the results that came out of it. Here is some of the work I’m proudest of.
Work from my agency years was a team effort. Where I led a decision or built something myself, I say so.
All stories
8 matching stories
Paid Media · Creative Strategy · Lead Generation
A $1.28 Million Reason to Challenge the Playbook
$1.28Msigned custom home contract
An unconventional, founder-focused advertising strategy generated a qualified lead that became a seven-figure custom home contract.
What I did: I recommended and championed Performance Max, created the campaign assets, and developed the budget.
Lead Generation · Website Growth · Marketing Strategy
More Visitors. More Conversations.
+45%new contacts, with website traffic up 44%
A coordinated marketing program expanded the digital reach of an established home improvement business and brought in more prospective customer inquiries.
Q2 2025 compared with Q2 2024. Results from the account I managed.
Social Media · Creative Strategy
Making a New Healthcare Brand Easier to Discover.
+495.3%Instagram reach, with Facebook reach up 293.7%
A more intentional approach to messaging, visual content, and platform consistency took a new healthcare brand from hard to find to easy to discover in about 90 days.
Platform-reported reach, approximately 90 days.
Social Media · Creative Strategy · Marketing Strategy
Less Corporate. More Conversation.
+71%LinkedIn engagement rate
A distinctive content approach made complex subject matter recognizable and approachable for a professional services firm, and people responded to it.
24 managed posts compared with the pre-engagement baseline.
Social Media · Marketing Strategy
Getting Attention Is One Thing. Getting a Response Is Another.
+87%LinkedIn click-through rate
Content built to do more than appear in the feed. Recognizable hooks, clearer messaging, and real reasons to interact moved people from scrolling to clicking.
Same professional services engagement, 90-day report.
Email Marketing · SEO & Content
An Email Worth Opening. And Clicking.
8%email click-through rate
Educational content and customer communications for an established home improvement business earned an 8% email click-through rate.
Founder Support · Marketing Operations
The Work Behind the Marketing.
8 stagesCRM pipeline, built and documented
An eight-stage CRM pipeline, coordinated video production, organized contact records, and researched vendor options. Marketing support that reaches into the systems a business runs on.
Documented deliverables from a 90-day engagement.
Social Media · Creative Strategy
When the Format Makes the Difference.
2x+views and reach for video vs. static photos
On a professional services firm’s Facebook page, video averaged more than twice the views and reach of static photos, which shaped where the content effort went next.
Selected examples reflect work across current and previous agency engagements. Some results and capabilities are drawn from different initiatives within the same client partnerships. Client identities are withheld for confidentiality.
Have a business like one of these?
Tell me what you’re building and what’s taking more time than it should. We’ll see if we’re a good fit.